The idea "7% of communication is words
The idea that "7% of communication is words" refers to a concept from Albert Mehrabian's research on communication, particularly in the context of expressing feelings or emotions. According to Mehrabian's findings, when people communicate feelings or attitudes, 7% of the message is conveyed through words, 38% through tone of voice, and 55% through body language (non-verbal cues like facial expressions, posture, etc.).
It's important to note that these percentages are specific to situations where emotions are being communicated. In other contexts, like factual or informational communication, words would play a much larger role. So, the 7% rule doesn't apply universally to all communication situations but specifically to emotional or attitudinal exchanges.
The 7% rule specifically applies to communication that involves expressing emotions, where words play a smaller role compared to tone of voice and body language. This research highlights the importance of non-verbal cues in understanding feelings and attitudes.
For everyday communication that’s more informational or neutral, words are the primary medium for conveying meaning. So, the 7% is really about the impact of words in emotional contexts. It's a useful guideline but not a universal principle for all types of communication.
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